New York Times Super Bowl Interactive

In regards to Sunday’s Super Bowl XLVI, the New York Times decided to be a little interactive. Contrary to what most television commercials focus on, that the commercials are the most important part, the NYTimes analyzes the team that will be going head to head with the New England Patriots. NYTimes sports journalist, Justin Sablich, has been posting many multimedia journalism videos and interactive posts to the Times’ webpage. The sports journalist looks at the New York Giants’ team on this page for how they anticipate Sunday’s game.

Many people these days will argue that news is boring. This page, however, proves to be one that really involves the reader in what they are digesting. The page gives you a little blurb about what the audios’ purposes are, a heads up as to what you are looking at.

There are six audio sildeshows that the reader can chose from. Sablich points out in his blurb that the team from the Super Bowl XLII is very different from the one that will play Sunday. The coach and five players who were on the past team are highlighted. Now, unfortunately, my computer only allowed me to play three out of the six audios. This was either a glich on my computer or possibly a glich from NYTimes. It did affect my view of the multimedia, but I won’t hold it against the NYTimes in my analysis, because it honestly could have just been my own personal computer’s problem.

The clips that do play acceptable audio all started off with the players saying “it’s a different team”. The photos that run with the audio are from the Super Bowl XLII where the Giants defeated the Patriots. As the viewer is listening to the actual players answer questions the viewer can either wait for the photos to advance on their own or they can click through them faster. It is a nice reference though against the “different team” that is being references. The viewer gets to see and be reminded of the team that defeated the Patriots in 2007, but they get to hear about how the players themselves think that they are a more confident team this time around.

I like this post. It feels much more personable than just a simple article. The viewers that are looking at this page, the fans of the team, get what they want. They want to hear from their players. At the bottom of the page there is also a place marked as “send feedback”. This feature gets the reader involved even more, despite the fact that it is at the very bottom and slightly easy to miss.This is a good example of figuring out which medium is best to disperse their content over. I think this is a great page for the Times and it will get them a lot of clicks on their site.

If only my computer hadn’t been stubborn, I would have been able to enjoy all the audio in its intended way.


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